March 24, 2026
386: Food ROI: The Real Cost On Your Plate
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If you have ever wondered why you are doing everything right and still not feeling the way your calling requires, this episode was made for you.
Jarrod and Anita break down the real ROI of the food on your plate, why the real cost of eating the wrong things goes so much deeper than your grocery bill, and what they learned from their own years of "clean eating" that can completely changed how you see food. This will empower you to walk in maximum energy, productivity, + revenue, reach, and legacy!
It's time to say, "No more!" to the enemy trying to steal your health and your calling.
If you’re ready to leverage your meals for genuine joy, freedom, and lasting Kingdom Impact, this episode is for you!
🎧 Listen now
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00:00 - Vision Casting And Future Pacing
00:28 - Welcome And Mission Of The Show
02:11 - Cost Talk: Dollars Versus Nutrients
04:55 - Shrink Versus Expand: Meat And Plants
08:17 - Higher-Level Thinking And Food ROI
10:53 - Escaping The Struggle Stack
14:36 - Small Changes, Big Long-Term Returns
18:20 - Independence, Impact, And Life Goals
22:05 - Clean Eating Myths And Hidden Costs
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And that applies to eating the same old things the same ways as well.
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What's it costing me?
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So you think about what your life looks now and you march that out future paced, you future pace it, march it out down the road.
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What is that going to cost me?
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What's my life going to look like at this pace, five, 10, 15, 20 years down the road?
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And think about what do you want?
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Start envisioning the life you want.
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Is your current trajectory going to take you there?
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Welcome to the Power on Plants Podcast, home of the purpose-driven men and women who refuse to let their body become the bottleneck to their God-given calling.
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If you're building a business, raising up the next generation, and carrying vision, but behind the scenes, your energy is fading, inflammation is rising, your labs aren't great, and you're wondering how much longer can I keep pushing like this?
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It's time to fix the fuel.
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You've accomplished a lot in life, so you know you don't have a discipline problem and you're not just getting older.
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Your body needs the strategy that matches your assignment.
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Whole plant foods the exciting, sustainable way that fuel razor shark focus, optimize energy, reverse inflammation, and the most common chronic diseases of our time.
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All while you enjoy every single bite.
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So if you're done feeling older than you are and you're ready to show up strong, think clearly, multiply your impact, and actually love the meals that move you to optimal health.
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You're exactly where you need to be.
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So grab your earbuds and let's maximize your power on plants.
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I'm Anita Roussel, a nurse and certified integrative nutrition health coach.
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And I'm Jared Roussel, a physician assistant, certified in lifestyle medicine.
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And we show you how to fuel your body the way it was designed so inflammation fades, your energy increases, and you can finally show up at full capacity without going on any of the miserable diets or having to willpower through.
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If you're ready for the strategic five-step system that transforms your body into the energized powerhouse it was created to be so that it fully backs your dreams instead of sabotaging them, we're here to walk you through it right inside our accelerator program.
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You can learn more about it at poweronplants.com forward slash accelerator.
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And today we're going to talk about the cost, the real cost of eating whole plant foods or not eating them.
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Maybe that's maybe that's a better, yes.
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That's probably the bigger issue there.
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Maybe we should say the payoff of eating whole plant foods.
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But we want you to understand there are two levels of thinking.
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Jared and I went to the beach yesterday and we were talking about, you know, there are two levels of thinking.
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There's lower level thinking and there's higher level thinking.
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And when it comes to whole plant foods, the lower level thinking when it comes to cost is you're just thinking about literally how much does it cost?
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The literal comparison, the money.
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So dollar for dollar, you're looking at it going, these foods cost more.
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But I would ask you, have you really at the lower level even thought about and walked by the meat counter, the cheese counter, the dairy, the eggs?
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Start adding all that up.
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And then let's walk to the bean aisle, the rice aisle, the quinoa aisle, the pasta aisle, the even the produce.
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I know you're thinking, Anita, produce is expensive, not compared to meat, not compared to cheese.
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It's just not.
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Okay, but this is again lower level thinking.
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So dollar for dollar, what we know is that these foods, whole plant foods, are the most nutrient-dense foods on the planet, and dollar for dollar, the cheapest foods on the planet, the least costly when it comes to money.
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And how is that?
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A lot of plant-based foods are cheaper.
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Some may not seem as cheap.
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And I what I'm thinking right now is let's say you get about a pound of meat for eight bucks, 10 bucks.
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I can get a pound of apples for around.
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Now we're talking our favorites, Fuji.
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We love those.
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If you get organic, even get them in off season, you could get a pound of them for about three and a half to four dollars.
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That might be two, three big apples.
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I don't know.
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After two apples, I'm pretty full.
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So I've probably just filled up on those apples for about two bucks.
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Whereas if I ate a pound of steak, which does not end up being a pound after you cook it, and that was eight, ten, twelve dollars, really, what was the cost comparison there?
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Dollar for dollar.
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Dollar for dollar, it's actually cheaper.
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But I love how you bring that up.
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Steak shrinks.
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The animal products shrink when you cook them.
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And mostly the plant foods expand.
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You think about beans, rice, quinoa, all the grains.
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A lot of these foods expand when you cook them or at least don't shrink like the animal products do.
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I think spinach might be the exception.
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Yeah, a cup of spinach doesn't eat a couple of a cup of cooked spinach, but we're generally eating it in something else or with something.
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So yes.
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But as a whole, we know that these foods are the expansive foods.
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So you buy them and really you're getting double.
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Once it's cooked, it's like you're getting double the amount, but you cook that steak and all of a sudden you're thinking, where'd it go?
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Now let's talk about the higher level thinking.
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And this is what we want to lead you to because there are people that think at lower levels, and there are those like you who strive to think at higher level.
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Higher level thinking here is what is the real cost.
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This is future framed.
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It's not talking about the present dollar for dollar, but we're looking at the future ROI.
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Jared and I were talking about this, and it just blows my mind because we think about return on investment or ROI in business.
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We think about finances, but how much are you thinking about the ROI of what's on your fork, what's on your plate?
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What is the return on investment of your food?
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I mean, the first inclination is to look at the dollar amount since that's what we're talking about.
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Well, future, you may not need that surgery, or you may not need the medications or more medications to manage side effects of medications, or the multiple doctor visits that go along with all those prescriptions.
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You will save money there.
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But think about what it's like for you right now with the health struggles that you're having.
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Maybe you have one, maybe you have 10.
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I want you to think about what it's like on a daily basis and what that keeps you from doing that you want to do.
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If you're like we were, you have a growing stack of them.
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This isn't what we want to stack.
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There are things we teach you to stack.
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Health struggles is not one of them.
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These are the things we want to unstack, but we're taught by society, these are chronic things, meaning you can't get rid of them.
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Once you have them, you're gonna have them for the rest of your life.
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But what we know is the majority of those are lifestyle related and can be reversed with things like what you're eating and by leaving out the things that you have been eating.
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When we're talking about stacking, we want a strategy stack, not struggle stack.
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Nobody wants to struggle stack.
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Nobody wants to struggle stack.
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But a lot of times when it comes to health, you find yourself stacking the same old ways of doing things.
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And what we know is this when you do the same thing the same way, you get a new result.
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No, you don't.
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You get the same old result, same result.
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And how do people define that?
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Doing the same thing the same way and expecting a different result.
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We call that insanity.
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Right?
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You've heard it again and again.
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But when you think about it with foods, we come into something like whole food plant-based, and you think, okay, I know these are the foods that heal.
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I get that now.
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I've seen forks overnives.
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I've listened to Jared and Anita and 380 podcasts.
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I know these are the foods.
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But the bad thing is you take those same old ways of eating.
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But what happens a lot of times, and where we see people get stuck is they take the same old ways of eating that they've always done and they apply them to this new way of living.
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So now you're trying to make whole food plant-based work and enjoy it, and you're stacking those same dieting methods, limiting your portions, counting calories, keeping up with macros, keeping up with points.
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All these things are insanity because you keep doing those same things and you know they're not going to work over time, but you've been told by the quote gurus that this is what works.
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But you have to ask yourself with those things, what is the return on investment?
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This is the higher level thinking.
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What is continuing to do the same things the same ways, even with a new way of eating, going to cost me?
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What is the real cost here?
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And that applies to eating the same old things the same ways as well.
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What's it costing me?
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So you think about what your life looks now and you march that out future paced.
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You future pace it, march it out down the road.
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What is that going to cost me?
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What's my life going to look like at this pace five, 10, 15, 20 years down the road?
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And think about what do you want?
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Start envisioning the life you want.
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Is your current trajectory going to take you there?
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And recognize that a small change now will not yield a big change in distance in a day or two, but a year, five years, 10 years, 20 years from now, that small change now can yield a huge return.
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But Jared, have we not seen it yield a huge return in just two to three weeks?
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I mean, two to three weeks for some people.
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Very quickly.
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So I don't want you to think that it's going to take you that many years.
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But what Jared's saying is the longer you do it, you're going to see greater and greater results as you march it out over time because you look at the kind of future you want.
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Maybe you're dreaming of not having someone take care of you for the last 10 years of your life.
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You want to remain independent.
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That is a concern that a lot of people have.
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I mean, nobody wants their children to have to be responsible for taking care of them for the last 10 to 20 years.
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Yes, absolutely.
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Or end up not living in your home for the last five years of your life.
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And then you think about all the things you want to do.
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You want to grow your business to a new level to help more people get out of their struggles that they're stuck in.
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You want to be able to run and play now.
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You want to be able to run and play now and in the future with your children and your grandchildren.
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You don't want to miss all the important milestones in life.
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You want to be fully present.
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These are the foods that will allow you to do that.
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Eating the same old way is going to get you the same old results, except when you march it out over time, you're just on that same trajectory of headed downhill and stacking diagnosis.
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That's not what we want to stag.
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No, and you can escape it.
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This is what we see regularly: people stopping their always, plugging into this five-step system, the accelerator framework, and getting amazing results.
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It changes your life.
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So we want you to know it's possible because what happens is when you get stuck in the same old way of doing things, you think, okay, I'm just gonna have to be miserable and eat nasty tasting food and not enjoy life and do all these things you were never meant to do in order to gain the help that you want.
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And it's just not true.
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But when you get the right foods in the right framework, the return on investment is going to be huge for you.
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So the cost of not eating whole food plant-based, the cost of continuing in the same pattern, even if you're clean eating, right?
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Jared and I were clean eating.
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We've said it many times, we've shared with you, but maybe you're new and you need to hear this because we wish somebody had told us this years ago.
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Going to the farm and buying fresh milk, drinking fresh milk from our local farmer, getting that cow, you know, the side of beef and freezing it and having, quote, fresh beef because it was free range and it came from our local farmer, thinking we're doing better for ourselves and all the time getting sicker and sicker, more clogged arteries, more high cholesterol, more addiction to cheese and milk.
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Why does this happen?
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Because there are certain things in there that keep us addicted or sick or our vessels clogged.
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And now we're walking this path where we're eating the quote clean foods.
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And here's the return on investment down the road is a very high cost.
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And it's frankly not one we were willing to pay anymore.
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And you don't have to settle either.
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And thinking about clean food, it feels like it would be the difference of getting in a wreck in an old jalopy or getting in a wreck in a Cadillac or Rolls-Royce or Rolls-Royce.
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I mean, is it better quality than the not free range and the not organic?
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Probably.
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But those health sabotaging elements are still in there.
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So it's going to end up leading to the same path.
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It just might be a prettier version of the vehicle, but the outcome will still be the same.
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It's still a wreck.
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And we don't want that for you.
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We don't want that for you at all.
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The truth is you can escape the foods that are sabotaging you and enjoy eating the ones that will love your body back in the way that is exciting to you.
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So you don't have to do all the miserable ways applied to your new way of eating because that's never going to work long term.
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So there's a very high cost when it comes to eating too many of the wrong foods and too few of the most nutrient-dense ones on the planet, which are whole plant foods.
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Your body is crying out for optimal nutrition.
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That's exactly why you keep not feeling good and having to push through and be exhausted, feeling like nobody understands what you're silently going through.
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But we're here to tell you you can have a long life and you can add life to those years.
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You can have the vibrant life you've been dreaming of.
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All those things that you want to do are on the other side of the ROI of what's on your fork.
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So we don't want you to think just about cost, dollars.
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That's low-level thinking.
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Start thinking about what is it costing me in quality of life?
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And think not just in cost, but think in value.
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So if you did run into an instance where a plant-based dish or plant-based ingredients in the supermarket were a little more expensive, what is the value of what that's going to give your body now, but also in the future?
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Don't just think cost, think value.
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I love how you're bringing it back to a positive note because it's not just the cost of continuing to eat the wrong things, it's the value.
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We love to look at the positive.
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It's the value of eating the right foods this simple way that you actually enjoy.
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So you never feel deprived.
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You're not dreaming of cheap days, your body's not crying out for these foods.
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There's no more food noise.
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It's shut down.
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And if you want to learn more about food noise, go right now and listen to episode 385.
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You're going to understand so much more when you hear that podcast.
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It's no more food noise, just food freedom.
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What we want you to do is walk away considering the value of the five power foods: whole fruits and vegetables, nuts and seeds, legumes, and spices and grains.
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We love the grains.
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They're so good.
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So these are, did I say five?
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Fruits, vegetables, whole grains, nut seeds, legumes, and spices.
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We always add those as the bonus because they are filled with nutrients and then make your food taste amazing.
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We want you to start envisioning what is your life going to look like as you drop one diagnosis and no longer take meds for that because your labs have leveled out.
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They've improved.
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You no longer need it.
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What's going to happen when your local doctor now takes you off your next medicine because you no longer need it?
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And then the next and the next.
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And before long, you don't have any of those side effects.
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You don't have to build your life around when your next med is due and your body is fully showing up for you every day.
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No more missed opportunities.
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10 extra productivity.
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You finally feel good.
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What is that going to make possible for you?
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It's like Jared always says a sick person has one dream, but a well person has thousands.
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We don't want your one dream to just be, I just want to feel better or I just want to get well.
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That is not how you were ever intended to live.
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Friend, there is so much more for you.
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There is abundance, there is joy on the other side of learning how, doing the same thing the same way and expecting a different result.
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We call that insanity.
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Right?
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You've heard it again and again.
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But when you think about it with foods, we come into something like whole food plant-based, and you think, okay, I know these are the foods that heal.
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I get that now.
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I've seen forks over knives.
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I've listened to Jared and Anita and 380 podcasts.
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I know these are the foods.
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But what happens a lot of times, and where we see people get stuck is they take the same old ways of eating that they've always done and they apply them to this new way of living.
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So now you're trying to make whole food plant-based work and enjoy it, and you're stacking those same dieting methods, limiting your portions, counting calories, keeping up with macros, keeping up with points.
00:16:44.000 --> 00:16:54.559
All these things are insanity because you keep doing those same things and you know they're not going to work over time, but you've been told by the quote gurus that this is what works.
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But you have to ask yourself with those things, what is the return on investment?
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This is the higher level thinking.
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What is continuing to do the same things the same ways, even with a new way of eating, going to cost me?
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What is the real cost here?
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And that applies to eating the same old things the same ways as well.
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What's it costing me?
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So you think about what your life looks now and you march that out future paced.
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You future pace it, march it out down the road.
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What is that going to cost me?
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What's my life going to look like at this pace five, 10, 15, 20 years down the road?
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And think about what do you want?
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Start envisioning the life you want.
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Is your current trajectory going to take you there?
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